UAE's leading bank, Emirates NBD, has returned to Cairo's billboards with an outdoor advertising campaign, bringing its new campaign that's dedicated to attracting potential customers to open new accounts at NBD, offering an irresistible chance to win EGP 2 million. Emirates NBD shows up after nearly six months since its last OOH campaign released in March.

The OOH campaign is part of a multi-channel campaign that started with a TV commercial, featuring the two movie actors Tamer Hagras and Soliman Eid. The campaign's visuals appear with humorous snapshots from the video with the two actors counting endless amount of money, sided by slogan "Money makes a difference", and the announcement that you can now "Open an account and enter a weekly draw for 500 thousand Egyptian pounds and a grand prize of 2 million Egyptian pounds". 

Learn about Emirates NBD's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH) , the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

The Art & Science of OOH

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