Telecom giant Etisalat climbs up the billboards of Cairo with an outdoor advertising campaign, showing up to promote its advantageous Emerald bundle, featuring the package's all-time ambassador, superstar Shereen Reda, joined this time by the Tunisian handsome Dhafer L'Abidine. Etisalat appears after nearly four months since its last OOH presence.

Following the lovely and humorous TV commercial, the OOH campaign emerged capturing the two movie stars who prefer "Emerald from Etisalat", the "Way more powerful". The visual displays the advantages granted through Emerald, promising "All what you need for your home and family" with the entertainment package that gives you free access to OSN, STARZ PLAY, Etisalat TV, Etisalat Music, and Etisalat Sports.



Get a deeper insight into Etisalat's campaign budget, media plan, OOH kinds, and more. Just click on Monitoring Out-of-home (OOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Telecommunication

Brand: Etisalat

Advertiser: Etisalat Misr

OOH Agency: Imagine For Outdoor Solutions | Alamia Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Brand Ambassador | Etisalat Sports | Etisalat TV | OSN | Shereen Reda | STARZ PLAY | Etisalat Music | Dhaffer L'Abidine | Multi-Channel Campaign

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