Leading telecommunication brand, Vodafone, has brought back El Mared to the billboards of Cairo, featuring actor Ahmed Fahmy and singer Diab in a multi-channel campaign to display its superb offers of the summer.

 

You can almost hear the catchy jingle on the roads with the three stars posing with shots of their eye-grabbing costumes inspired from the TV ad, informing everybody with the special offer, where “If everything ran out, the card will not”. The ad copy elaborates more by stating “Charge your credit now and you will get it back in your next card”.

  

Want to know more about this OOH campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt’s, and The Emirates’ OOH-dedicated analysis system and Media Intelligence. 

The Art & Science of OOH

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