Shell hits Cairo's billboards with an outdoor advertising campaign to promote the broad presence of authorized Shell oil-change centers on the roads. It shows up on billboards after six months since its last OOH campaign.

The outdoor campaign is part of a multi-channel campaign that included an inspirational video using the hashtag #مشوار_يكملك_المشاوير, which translates to "A journey that completes your journeys". The hashtag appears with each visual, along with the copy stating "More than 300 authorized Shell oil-change centers", followed by the hotline and web address for more inquiries.

Learn about Shell campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Oil & Gas

Brand: Shell

Advertiser: Shell Egypt

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Country: Egypt

Region: North Africa

Tags: Branding Campaign | Multi-Channel Campaign

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