Banque du Caire shows up on Cairo's billboards with an outdoor advertising campaign, to spread the word about the rewards program for the bank’s credit card holders. It appears after nearly six months since its last OOH campaign.

The OOH campaign appears featuring the Egyptian comedy actor Ahmed Fathy, showing with his popular genie character. It's using humor appeal to reflect its message with the copy "Looking for a genie like this?" illustrating that Banque du Caire's rewards program for credit card holders is just all what you wish for. The copy is followed by the bank's logo, hotline and web address for audience to get more details.

Get to know more about Banque du Caire's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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