After LG’s last outdoor campaign and WATCH iT!’s previous remarkable appearance, the consumer electronics brand and the broadcast media and mobile app VOD brand have joined forces on a co-branding campaign to promote their mutually complemented services on the billboards of Cairo, Egypt.

The two brands have combined together to create their ultimate win-win situation of enjoying “WATCH iT!’s Originals” such as "شديد الخطورة" series which translates to “Extremely dangerous”, starring Ahmed Elawady and Reem Mostafa on “LG OLED TV” with its AI feature.

Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.

The Art & Science of OOH

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