M.U.S.T. Misr Opera House has launched an OOH campaign to promote the musical play “Leila”, which will run for the second time this year during a few days at the end of November.

The play is an original musical that narrates, in colloquial Egyptian, a classical love story. An orchestra, a rock band and more than 30 artists will bring the show to life again this year, after their first successful performance last Spring.

Launched for the second half of November, the campaign uses Large and X-Large uni-poles that feature a traditional fairy-tale image, with ad copy that informs viewers of the sponsors and producers of the show.

The Art & Science of OOH

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