Parallel to its latest OOH campaign on the roads of Dubai, Etisalat UAE has continued with its ongoing outdoor strategy to keep showering its audiences with promotions and offers all year long. This time, Etisalat brings Wasel Gifts to the billboards of Emirates to give you the chance of winning AED 250,000.



The leading telecommunication brand is one of the most active brands when it comes to the OOH media in UAE, knowing the benefits of planning, charting and positioning your outdoor campaign at the right spot to get the maximum benefit of the traffic volume of the Emirates that is coming back strongly these days.



“Get a chance to win AED 250,000 & other guaranteed prizes are waiting for you every time you recharge”, is the bilingual ad copy placed on Etisalat’s branded colours as a background to grab the passenger’s attention with the remarkable promotion with “Wasel Gifts”. As for the visuals, it show a group of millennials partying hard and having the time of their lives. Other visuals on lampposts portrayed an excited young man who seemed that he has just won the prize mentioned, bottomed by Dubai Summer Surprises 2020 logo sided by Etisalat’s, to tease for their unique promotions designed for the enormous yearly event.



Spotted during the second week of July, the campaign was seen on bridge billboards across Al Ittihad St in Ajman, Sheikh Mohamed Bin Zayed St in Sharjah, Sheikh Zayed Road in Dubai, while the lampposts were installed in Hessa St and Sheikh Zayed Road as well, all located in the beloved United Arab Emirates.

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