Orange climbs on top of the roads to bring the "Best People" prepaid card on an OOH campaign, in part of a multi-channel campaign after producing a TV commercial with a jingle that went viral, featuring the singers Mohamed Adaweya, Ahmed Shebaa, and the duo Oka wi Ortega.

Showing up only two months after its last outdoor campaign for Ramadan, Orange surfaced with a cheerful campaign to offer a new recharging card with added gifts, targeted for a wide range of users with the simplest yet various mobile-network daily operations; in other words, "Best People". Accordingly, the visuals appear capturing a shot of the four pop singers that are popular and influential enough to engage in such an advertising message targeted for the mainstream, conveying the vibes of the card's "Best offers for best people”.



Other visuals appear only with a copy illustrating the "Best People's Card" to zoom in on the bonuses earned with the charging instructions, displayed with different online and social applications icons to reflect the different usages and benefits Orange is delivering through the offer.

The campaign is powered by Imagine for Outdoor Solutions, a Cairo-based fully integrated outdoor agency and prime media owner with a network of mega-clients in the real estate, mobile apps and telecommunications industries. The agency is led by Maurice Youssef, a young entrepreneur who inherited the know-how of the business since his childhood from the successful family business. Youssef managed to train his 150 workforces on their number one goal “Clients satisfaction”, providing not only premium locations but also innovative outdoor solutions to keep their clients' trust through hard work and dedication.



The campaign was displayed on mega-signs and serials of uni-poles in multiple locations across Greater Cairo, Egypt. Reveal more details about this campaign by visiting Cairo and Dubai’s dedicated OOH media intelligence company, MOOH.

[AD] Orange Egypt is an Egyptian joint-stock company with a mission of handling the execution, management, operation, development and maintenance of a network Mobile GSM Telephones in cooperation with the Egyptian Telecommunication. Combining Orange success in accelerating the digital evolution of the Egyptian society by providing innovative solutions & unmatched customer experience with Imagine’s high power to deliver such a campaign, keeping in mind the safety measure and precautions of COVID-19, the two partners made a perfect work-due on the roads of Cairo, Egypt.

Campaign Credits

Industry: Telecommunication

Brand: Orange

Advertiser: Orange Egypt

OOH Size: Mega-Sign | Uni-Pole

OOH Agency: Imagine For Outdoor Solutions

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Country: Egypt

Region: North Africa

Tags: Ahmed Shebaa | Mohamed Adaweya | Oka wi Ortega | Promotional Campaign | Special Promotion | Special Offer

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