Continuing with their on fire OOH strategy, Telecom Egypt’s WE has proceeded with an ongoing outdoor advertising campaign to display more promotions on Cairo's billboards, following their recent out-of-home campaign in May.

The visuals include their branded colors and the details of the new offer, where you can “Spoil yourself with the offers”, as the ad copy reads, adding the subscription numbers. In contrast, other visuals explain “My WE” service’s incredible features and benefits.

The extensive campaign was displayed on uni-poles, double-decker poles, billboards, and mega-signs in different locations across Greater Cairo.

Spoil yourself with WE’s promotional OOH campaign on the billboards of Cairo-00
Spoil yourself with WE’s promotional OOH campaign on the billboards of Cairo-00

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