The famous Egyptian Arafa Stores, known for its wide variety of clothing, textile, and kitchen products, has popped on the roads of Cairo with a massive outdoor campaign just before Eid al-Fitr. To turn the spotlights on its very affordable t-shirts collections, taking advantage of OOH media in a time where lots of Egyptians love to get brand new clothes as a tone of celebration in the holiday.

The OOH campaign landed with a single but lovely visual that captures a smiling family all wearing Arafa clothes. They're sided by the announcement of "50 EGP t-shirts for all the family" with the price highlighted clearly in red, reflecting the inclusivity of clothes from Arafa that suits every family member and its favourable price. The message is emphasized on the other side of the visual where Arafa's logo appears followed by the slogan "Quality, Variety, Saving", bottomed by the phone numbers, website and Facebook addresses for delivery requests and online shopping.

The outdoor campaign was seen on the third week of May, spreading on billboards, double-decker poles, and mega-signs across multiple locations in Greater Cairo.

Arafa Stores appear on an OOH campaign with affordable t-shirts for all family-00
Arafa Stores appear on an OOH campaign with affordable t-shirts for all family-00

The Art & Science of OOH

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