In anticipation of the upcoming Ramadan, DMC has made a remarkable appearance on the billboards of Cairo to prove with a massive campaign that the OOH market is still the number one media when it comes to releasing Ramadan campaigns for one of its most active industries.
Just like their 2019’s OOH appearance, the awareness campaign is all about listing the new series of Ramadan on Cairo’s billboards, letting the billboards viewer’s know that the megastars Adel Emam appears on “Valentino” , Mohamed Ramadan as “El Prince”, Mahmoud Hemeda, Khaled Elnabawy and Riham Hagag are starring “Lama Kona Soghyreen”, while Akram Hosny and Ahmed Fahmy with their brand new series “Regalt El Bet” and finally Yasmine Sabry and her “Forsa Tanya”, all these celebrities are going to be your guests all Ramadan long through the silver screen. The bottom side of the visuals announces that these series are also available at Watchit, referring that you can watch them all with zero TV breaks on the VOD famous service.
The huge campaign took place during the third week of April, using serials of double-decker poles and mega-signs in addition to uni-poles in various locations across our beloved Greater Cairo.
Industry: Media & Broadcasting
Advertiser: Media World Advertising
OOH Size: Double-decker Pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Adel Emam | Mohamed Ramadan | Ramadan Campaign | Mahmoud Hemeda | Ahmed Fahmy | Akram Hosny | Khaled Elnabawy | Riham Hagag | Massive Campaign
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