Virgin Mobile has released an outdoor advertising campaign to promote its yearly plan for its telecommunication brand Virgin Mobile on a promotional OOH campaign, the world’s first fully digital mobile business model, across the billboards of Dubai, following its March appearance with a small media plan. 


Virgin Mobile is making a huge comeback this month with a promotional OOH campaign to reinforce its brand positioning with a distinctive and well-distributed media plan. The visuals are displayed on a white background that represents new beginnings, to encourage their potential clients and targeted audiences to seize the offer and “Join Virgin Mobile” and “Get 50% off yearly plans” while placing their 5G ready sim card as well. The bottom side has Google Play and App Store’s logos as a call-to-action (CTA).




Virgin Mobile is crowned with a proven record of achievements of 14.9m homes passed, 3.1m mobile customers, 45K business served, 5.9m cable customers. helping the world to be more connected, more gathered, and more informed. Virgin Mobile gives consumers the ability to manage their own mobile service through the implementation of its fully digital proposition, where they can control their data usage, have their ID verified on the spot, manage, update or cancel their plan, contact consumer care, and lots of other benefits, all digitalized with no need to visit a store.



The campaign was seen on the billboards of Dubai during April on several OOH types and sizes of hoarding, bridge billboard, wall wrapping, rooftop billboard, uni-poles, and a DOOH screen distributed in prime locations such as Sheikh Zayed Road, Sheik Mohamed Bin Zayed Road, in addition to Al Khail Road,  ensuring the highest visibility on the roads of Dubai, UAE.

The Art & Science of OOH

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