While at home, holding your phone 24/7 all you need is a good internet speed, Vodafone has seized the situation of COVID-19 to release another outdoor advertising campaign, making sure everybody is getting the most out of the number 1 internet.
Influencer marketing and celebrity endorsement tactics are working back to back in this campaign, Vodafone is featuring music band Cairokee on the billboards of Cairo, Egypt, playing their music live on Youtube on the communication brand’s branded color as a background, where you can watch the live concert at home to stay safe and “Get the most out of the number 1 internet”. Other visuals has other social media platforms displayed to help you pass the time.
Appearing in the last week of March, the campaign is using double-decker poles, uni-poles and billboards in various locations across Greater Cairo.
Advertiser: Vodafone Egypt
OOH Size: Billboard | Double-decker Pole | Gate | T-pole | Uni-Pole | Flag
Region: North Africa
Tags: Brand Ambassador | Cairokee
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