Namaa Developments takes no break to present Capital 1 once again on the billboards of Cairo with another massive OOH campaign, capitalizing on its very recent OOH campaign that took place only a few weeks ago.

Namaa has just released a new awareness campaign for its upcoming administrative project Capital 1, one of the promising workplaces at the Financial District in the New Capital, in what appears to be part of their intensive outdoor media plan that started in March. The campaign's visuals are designed to mention several activities that'll take place at Capital 1 to trigger the viewers' imagination about the exceptional workplace experience they'll have. Visuals show both Namaa and Capital 1 logos clearly to maintain solid brand awareness and positioning in Cairo streets, letting people know that they'll experience special "lunch breaks", "Inspiring talks", "Play breaks" and "jogging" while they "Have a great working day" at Capital 1.

The OOH campaign surfaced on the billboards in the third week of March, spreading on double-decker poles and uni-poles in multiple locations across Cairo, Egypt.

Capital 1 Hits the roads again in less than a month on an OOH campaign-00
Capital 1 Hits the roads again in less than a month on an OOH campaign-00

The Art & Science of OOH

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