Shell Egypt is seen on Cairo's billboards supporting Al Ahly SC in a promotional OOH campaign, appearing after a quite long period since its last OOH campaign in August.

Following the ad song dedicated to Al Ahly that went viral, Shell features the club on an outdoor campaign to promote its Helix Ultra motor oil with "Best performance despite your trip". Shell is offering "free Ahly's football jerseys with each 4 litres pack of Helix Ultra" on Cairo's billboards, making the best out of its very special sponsorship of Al Ahly club, one of the biggest clubs with a huge fan base in Egypt. Shell's visuals appear fully covered in a catchy-red design, bearing in mind that both brands share the same color in their brands identities, which works perfectly for the benefit of both.  

The campaign was released on Cairo's billboards in the first week of March, appearing on billboards, and a serial of uni-poles and double-decker poles across different locations in Cairo, Egypt.

Shell stands behind Al-Ahly SC on the billboards of Cairo-00
Shell stands behind Al-Ahly SC on the billboards of Cairo-00

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