Parallel to their very recent cross-promotional campaign in February, Exxon Mobil Egypt is branding its product Mobil Delvac on Cairo's billboards on the same month.

The oil leaders appeared on the billboards with a very simple yet powerful visual for their Mobil Delvac oil, which is a heavy duty type of oil as Mobil classifies it, accordingly, Mobil is mainly targeting the heavy trucks' drivers. The visuals show three actual Egyptian drivers posing confidently like kings, sided by the slogan "kings of road". Above the slogan, "Mobil Delvac" is placed alongside Chevrolet logo; Mobil's official partner.

The campaign came to lights on Cairo's billboards at the end of February, appearing on uni-poles and billboards all over Cairo, Egypt.

Mobil rules the billboards of Cairo with the "Kings of road"-00
Mobil rules the billboards of Cairo with the "Kings of road"-00

Campaign Credits

Industry: Oil & Gas

Brand: Mobil

Advertiser: Exxon Mobil Egypt

OOH Size: Billboard | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Branding Campaign | Massive Campaign | Mobil Delvac

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