Designed with harmony to the beautiful nature around, Carnelia by Ajna Developments has appeared once more on the billboards of Cairo with an outdoor advertising campaign to highlight a breathtaking spot in Ain Sokhna.

Following an advertiser’s journey since its establishment, from their OOH teaser campaign to make people anxious about what they are going to reveal, then dropping some hints on another outdoor campaign, till they revealed themselves and their first project ever to the billboards of Cairo, all that was an overview reported by the voice of the OOH. Carnelia continues to add warmth to their out-of-home campaigns, this time they are switching from the brown tones of warmth in their visuals to the sea blue colors to add more fun to their artwork of mesmerizing seafront areas, inviting you to “Own your seafront dream now” according to their ad copy.

The campaign started to appear during the second week of January, using mega-signs, double-decker poles and uni-poles in multiple locations across Greater Cairo.

Ajna Developments will make your “Seafront dream” come true with Carnelia-00
Ajna Developments will make your “Seafront dream” come true with Carnelia-00

The Art & Science of OOH

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