The Arab Co. for Petroleum Industries has launched a new awareness outdoor advertising campaign to promote the global German rooted group FUCHS that develops, produces and distributes lubricants and related specialties.

Promoting Titan, one of their companies oil; FUCHS is using a grey background to be the showcase of the campaign with two oil barrels standing there and next to is “FUCHS’ German engine oil” announcing that it’s “Now in Egypt”. Other visuals have a royal blue background and the company’s logo, adding “The Experts in Facing Frictions”. The bottom side has their social media accounts and website URL as a CTA, in addition to their tagline “فوكس في كل حركة” which translates to “FUCHS in every movement”.

The campaign was launched during the first week of November on uni-poles, double-decker poles and billboards in various locations across Greater Cairo.

FUCHS promotes Titan on the billboards of Cairo-00
FUCHS promotes Titan on the billboards of Cairo-00

The Art & Science of OOH

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