Egyptian multinational conglomerate and one of the largest general motors dealers in the world Al Mansour Automotive is breaking records with their ongoing OOH strategy, by being present on the billboards of Cairo with the variety of their brands. Now, bringing back one of their signed brands, the British automotive marque MG to advertise its leading cars MG 6, MG RX5 and MG ZS, as well as announcing their partnership with the English football club Liverpool.
The brand has invaded the street of Cairo with three different visuals, giving each car the chance to shine uniquely. Starting off with their compact car, the MG 6, that can go from 0km/h to 100 km/h in 7 seconds, and that is according to the ad copy written on the repeated visuals as in their previous campaign; the ad copy is still teasing the viewers with the car model’s tagline “If you knew what’s in it, you’ll get it”. Moving on to the MG RX5, that is displayed with an urban background to be the showcase of the sporty SUV that is dazzling in its white metallic color; along with an ad copy that points out the car features “RX 5, the power and performance of a 169 HP turbo engine” and of course the copy includes the MG’s tagline “Live the English experience”. Lastly, another ad that features Liverpool FC stars such as Mohamed Salah, Sadio Mané, Virgil van Dijk and Jordan Henderson standing cheerfully with the club’s home kits; they have grabbed our attention effortlessly. The visuals also show the following three MG models, MG 6, MG RX5 and the subcompact crossover SUV MG ZS in white metallic colors. As for the ad copy, it states “The English lineup impressed the world” referring to both the football stars and the MG car models; it also announces that Liverpool FC is now MG’s “Official global partner”, which can be seen under their logos that are parallel to each other. The bottom space includes the advertiser’s logo, MG’s warranty cover, website URL and hotline for more information.
The campaign was seen during the second week of September, using uni-poles, double-decker poles and mega signs in multiple locations across Greater Cairo.
Advertiser: Al Mansour Automotive
OOH Size: Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Global Brand | Liverpool FC | MG 6 | MG RX5 | MG ZS | Mohamed Salah | Partnership | Sadio Mané | Virgil van Dijk | Jordan Henderson
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