After spreading happiness in Eid during May, Egyptian pastry El Abd has returned to advertise their delicious chocolate chip cookies with an awareness OOH campaign.

The brand has appeared unexpectedly on the roads of Cairo, not celebrating Islamic occasions as usual but promoting their famous and loved by many double chocolate chip cookies. The visuals use a petrol blue color in the backgrounds, showcasing the sweet pink package that is filled with mouth watery cookies; as well showing a cookie with choco chips flying around. As for the ad copy, it introduces the product to viewers as “El Abd cookies. Chocolate X Chocolate” written in Arabic using white fonts.

Spotted during the second week of September, the campaign is seen on uni-poles and mega signs in selected locations across Greater Cairo.

El Abd brings their double chocolate chip cookies to the OOH scene-00
El Abd brings their double chocolate chip cookies to the OOH scene-00

Campaign Credits

Industry: Foodservice

Brand: El Abd Patisserie

Advertiser: El Abd Foods

OOH Size: Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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