Parallel to their outdoor advertising campaign for Hayat, leading industrial group, Mansour Group has launched a branding campaign for their dairy product brand Labanita to make sure you drink their UHT natural cow milk.
Established in the early fifties, Mansour Group has been one of the leading industrial groups in Egypt, with its popular dairy brand Labanita, the visuals show the Ultra-high temperature processing (UHT) natural cow milk, looking neat and fresh with a farm as their background to prove that it comes from the farm to your hands, which was summarized in the ad copy “Naturally, everybody loves it” and the logo of Labanita on the upper side. Another visual with a white background has the brand’s logo all over the ad.
The campaign appeared during the first week of September, using uni-poles and double-decker poles in selected locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Mansour Group
OOH Size: Double-decker Pole | Uni-Pole
Region: North Africa
Tags: Branding Campaign
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