Kamena triggers their audiences with “Showering pleasure”

As a company specialized in the creation, development and distribution of tailor-made food flavors and colors, seasonings and fragrances, Kamena has released a new OOH campaign to pamper you with their bath and shower foam, following their earlier outdoor campaign for Sprinkle.

The visuals include the pastel colors of blue and pink to add the shower glam to your bathroom, featuring a beautiful relaxed model that looks delighted while taking a bath, which is the same face of the bath and shower foam’s giant bottle. Regarding the ad copy, it’s written in Arabic to attract both middle and C-class consumers by stating "متعة الاستحمام" which translates to “Showering pleasure”.                        

Displayed on billboards and uni-poles, the campaign was seen during the third week of July in various locations across Greater Cairo.