Regional developer Al Marasem has refocused their promotion of avant-garde project Fifth Square with new upgraded visuals on the roads of Greater Cairo.
Simplifying the designs to include just the logo and the brand’s slogan in the Egyptian market “Building for others, now for you”, the developer invites viewers to visit their online media platforms to keep up with the construction updates at the project site.
The upgraded visuals were released at the beginning of December and use double-decker poles, mega signs and billboards on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
Brand: Fifth Square Mall
Advertiser: Al Marasem Development
OOH Size: Billboard | Double-decker Pole | Mega-Sign
Region: North Africa
Tags: Campaign Upgrade | New Cairo
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