French Multinational Integrated Oil and Gas Company Total is back on the roads of Greater Cairo with upgraded OOH to promote Total Quartz Oil.

Over red branded backgrounds, the visuals deploy images of mechanical robots in the move along the slogan “Total Quartz Oil with ART technology, your motor will always be as good as new” – where the ART technology stands for Age, Resistance and Technology.

The new ads hit the roads during the second week of November using large uni-poles, billboards, lightboxes, and gate combinations on various locations across Greater Cairo.

Total Quartz renews their outdoor strategy-00
Total Quartz renews their outdoor strategy-00

Campaign Credits

Industry: Oil & Gas

Brand: Total

Advertiser: Total Egypt

OOH Size: Billboard | Gate | Large uni-pole | Lightbox

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Country: Egypt

Region: North Africa

Tags: Total Quartz Oil

The Art & Science of OOH

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