A new limited Out-Of-Home campaign has hit the roads of Greater Cairo to announce a new development at La Mirada in Mostakbal City.
Under the name of “Vivienda” – Spanish for “residence” –, the ads display a mix of images of happy families running in open fields, dark backgrounds with abstract nature designs, and residential home units. The ad copy informs viewers that this project will be part of La Mirada and will be developed by Housing & Development for Real Estate Investment, one of HD Bank subsidiaries.
The campaign started during the second week of October and uses uni-poles and mega signs on a very limited area of the Ring Road.
Industry: Real Estate
Advertiser: HD Real Estate Investment
OOH Size: Gate | Uni-Pole
Region: North Africa
Tags: Limited Campaign | Mostakbal City | New Cairo | Product Launch | HD Bank
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.