A new limited Out-Of-Home campaign has hit the roads of Greater Cairo to announce a new development at La Mirada in Mostakbal City.

Under the name of “Vivienda” – Spanish for “residence” –, the ads display a mix of images of happy families running in open fields, dark backgrounds with abstract nature designs, and residential home units.  The ad copy informs viewers that this project will be part of La Mirada and will be developed by Housing & Development for Real Estate Investment, one of HD Bank subsidiaries.

The campaign started during the second week of October and uses uni-poles and mega signs on a very limited area of the Ring Road.

The Art & Science of OOH

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