The new edition of International Ceramics & Sanitary Exhibition is now on the billboards with a new OOH campaign to announce the dates and location of the event as “The destination to redefine your comfort”.

With Ideal Standard as the founder sponsor and United Arab Emirates the country of honor this year, event organizer Climax Creation Group has designed ads that include all the details of the tradeshow, including a special promotion with “Discounts up to 75%”.

Starting during the second week of October, the campaign can be seen on billboards, flags and large uni-poles across Greater Cairo.

The Art & Science of OOH

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