Egyptian developer Novus Stanza has launched a new outdoor campaign for their residential project Golden Heights in New Cairo.

Using branding visuals in an elegant mix of colors and abstract simple designs in the background, the ads announce “Instant delivery villas” in the 1st Settlement of New Cairo, with additional ad copy to inform viewers of the payment conditions.

The campaign is limited in size and restricted to Salah Salem and Al-Thawra axis, with uni-poles and double-decker poles.

The Art & Science of OOH

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