Almarai has launched a new awareness campaign with creative die-cuts that grab the audience’s attention just in time for the back-to-school season.
Over sky backgrounds, audiences can see the packs of the flavored milk products with the new feature “Longer can” and the catching phrase “The prestige of the height”, along with the brand’s well-known slogan “The quality that deserves trust”.
The campaign was launched during the first half of October using uni-poles, gates, mega signs, special production die-cuts, and billboards across Greater Cairo.
Industry: Food & Beverages
Brand: Almarai Egypt
Advertiser: IDJ Egypt
OOH Size: Billboard | die-cut | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Back-to-School Campaign | Multi-product Campaign
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.