Parallel to their multi-channel campaign, Coca-Cola Egypt has launched a comprehensive outdoor campaign with lots of celebs that are sharing their story with the brand.
Renowned faces of the campaign include Cairokee singer Amir Eid – who has already starred other campaigns of the brand’s, along former band partner Tamer Hashem, and actors Ahmed Hatem, Amina Khalil, and Mohamed Sharnoby. The artists appear individually or in pairs to feature their own personal moments with Coca Cola, over backgrounds that alternate to match a variety of real-life situations to connect with the audience at an emotional level.
The campaign hit the roads of Greater Cairo at the beginning of September and uses uni-poles, billboards and mega signs, as well as gates and serial combinations of great visibility
Industry: Food & Beverages
Advertiser: Coca-Cola Egypt
OOH Size: Billboard | Gate | Mega-Sign | Serial | Uni-Pole
Region: North Africa
Tags: Ahmed Hatem | Amina Khalil | Amir Eid | Global Brand | Tamer Hashem | Mohamed Sharnoby
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