Just a few weeks after the launch of the Condo apartments in August, real estate developer Better Home has renewed the visuals of the outdoor campaign to reveal the home units.
The new ads showcase an image of the block of apartments under sunny clear skies, with ad copy that focuses on the payment conditions. The new arrangement of the visuals links them to the previous campaigns from the developer throughout 2018.
The upgraded campaign started to spread during the first week of September and uses a wide variety of OOH types and sizes on the major roads of Greater Cairo.
Industry: Real Estate
Brand: Midtown New Capital
Advertiser: Better Home
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Campaign Upgrade | New Administrative Capital | Product Launch
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