Mobile manufacturer Huawei has launched a new limited outdoor campaign to promote its latest model – the Huawei nova 3.

The mobile brand seems to be keeping a low profile on the billboards this year, whose only outdoor appearance so far was a cross-promotion with online portal Souq.com during June.  The company’s new campaign is a solo initiative to present their latest  smartphone, which is defined by the slogan “selfie stars” and the icon  for AI (Artificial Intelligence).

Launched during the first week of  August, the campaign uses a few limited locations across the Greater  Cairo with uni-poles and double-decker poles.

Huawei launches limited OOH campaign for Nova 3-00
Huawei launches limited OOH campaign for Nova 3-00

The Art & Science of OOH

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