Following the recent revival of their outdoor campaign for Stella Park, Egyptian developer Remco Group has quickly upgraded the campaign with new artwork and more comprehensive messages.

 The ads now display images of the residential buildings under the name  of “Park View Apartments”, with ad copy that presents them as “Fully  finished” and informs viewers of payment conditions – alternating with  the previous slogan of “Redefining luxury” locations

The campaign upgrade has taken place during the second half of July and can be seen on uni-poles, double-decker poles, billboards, and mega signs across Greater Cairo.

The Art & Science of OOH

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