Egyptian banking institution Banque du Caire has launched a new outdoor campaign to promote their “Primo card”.

Over branded backgrounds, the ads offer viewers “El Primo” card, with supplementary ad copy that promises “You are the prime every month – With a changing monthly income of 15.75%”.

The campaign started to spread during the last days of May and can be seen on uni-poles and billboards in selected urban areas of Greater Cairo.

Campaign Credits

Industry: Banking

Brand: Banque du Caire

OOH Size: Billboard | Large uni-pole

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Country: Egypt

Region: North Africa

Tags: Product Launch

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