The recently-launched teaser campaign starring well-known football player Ahmed Hassan has started to evolve.

  Keeping the same dark backgrounds and font type, the anonymous campaign  has changed the message to “Where is Rhodes?” and keeps viewers in  suspense without revealing any clues – except, perhaps, the importance  of the location.

The new messages started to appear after mid-May and use billboards on selected locations across Greater Cairo.

The Art & Science of OOH

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