The recently-launched teaser campaign starring well-known football player Ahmed Hassan has started to evolve.
Keeping the same dark backgrounds and font type, the anonymous campaign has changed the message to “Where is Rhodes?” and keeps viewers in suspense without revealing any clues – except, perhaps, the importance of the location.
The new messages started to appear after mid-May and use billboards on selected locations across Greater Cairo.
Industry: Real Estate
Brand: Rhodes New Capital
Advertiser: Plaza Gardens
OOH Size: Billboard | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Ahmed Hassan | Brand Ambassador | Campaign Upgrade | Teaser Campaign
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