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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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AAIB adds new messages to their ongoing outdoor campaign

The Arab African International Bank has evolved the messages of their ongoing Out-Of-Home campaign to reinforce their branding strategy on the roads of Greater Cairo.
Continuing with their latest campaign that promoted a variety of financial services, AAIB is now switching focus to the company’s strength in the MENA Region with ad copy that informs viewers in a white clear Arabic font “A financial group with strong regional presence” and the countries where the financial institution operates “Egypt, Dubai, Abu Dhabi, Beirut”.
The campaign started just before mid-October and uses billboards and double-decker poles on the main roads across Greater Cairo.

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Country: Egypt
Region: North Africa

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